And third, government deregulation. In 2016, an article appearing in the People’s Daily and addressing the creation of “a new mainstream media” said that “innovative expression, and telling China’s story well, require promoting the integrated development of traditional media and emerging media, not losing any opportunity.”, In a study published last year, Chinese communication scholars Jia Wenshan (贾文山) and Zhao Limin (赵立敏) wrote for the China Social Sciences Daily (中国社会科学报) — in an article exploring the expansion of China’s “international discourse power” (国际话语权) against a dominant West — that “[how] the media tells Chinese stories well and enhances the dissemination capacity of China’s international discourse raises new expectations for media convergence.”. Used in various presentations already and all marked as creative commons - attribution, non-derivative, non-commercial. When the Internet of things and media convergence interacted,social media expresses their competitive characteristics. 3Cs of Media Convergence. Dec. 2, 2020. Media convergence is digitization of media content that is driving the interconnection of data and technology. Lawson-Borders (2006) believes that convergence is as a possible field that to use computers and the internet to deliver multimedia contents … This figure had grown by 17% from 8.95 million in December 2009. Social Media. Media convergence lets audiences use one platform to consume various types of media texts. Media theorist Henry Jenkins identifies the five kinds of convergence as the following: Just as it is key to the transformation of domestic media control, media convergence is at the heart of the re-envisioning of external propaganda and influence. This process is constantly evolving and progressing, spreading across multiple media platforms allowing for effortless communication and … He received a Human Rights Press Award in 2007 for an explanatory feature about China’s Internet censorship guidelines. Fully stimulating the vitality of talent teams (充分激发人才队伍活力), “The core competitive strength of the media lies in its people, and talent, the unit, is critical to achieving convergence,” Xu says. Smartphone apps can drive media convergence For example, on a … The new group, comprising thought leaders from across the industry and representing different verticals and viewpoints, will focus on identifying outcomes and workflows that will advance how television will be … David has a Master’s degree from Northwestern University’s Medill School of Journalism. Why your go-to-market strategy should be industry focused; Dec. 1, 2020. the management side, which involves of course both content The economic strategy of media convergence (also known as media consolidation, media concentration or economic convergence) is a product of three elements. Media Convergence unites these 3Cs … Blog. Twenty-first century media culture is increasingly marked by convergence, or the coming together of previously distinct technologies, as in a cell phone that also allows users to take video and check e-mail. Global ad sales platform Matrix has launched the Media Ad Sales Council (MASC) to aid in advancing the media ad sales ecosystem through automation, convergence, and inclusion. Media convergence is the joining, or ''converging,'' of distinct technologies into one. Nearly 15.1 million Australians aged 14 or over (83% of the population) went online during the December quarter of 2010, and 71% of internet users went online at least once a day. Social media as a platform on the Internet which supports users to share and create content (Whitmore, Agarwal and Da … new vision of the Party-led media system. the new media side, what Xu calls a “two skins” approach. According to a report from local Hunan media, a top China Media Group executive attending the China New Media Conference, Liu Xiaolong (刘晓龙), said that “mainstream” CCP media must “persist in using offense as defense in transmitting China’s voice.” They must strive, he said, to increase the territory they occupy in the field of international communication, fighting with a “combined punch” (组合拳) in what he referred to, echoing Maoist language Xi Jinping has re-introduced to policy-making on communication, as a “public opinion struggle.”, [Featured Image: color overlay of iphone image by barnimages, available at Flickr.com under CC license.]. Prezi Video + Unsplash: Access over two million images to tell your story through video What is Media Convergence? The CMP fosters dialogue on key issues in Chinese media and communications, and monitors breaking developments in the field. The 3Cs of Media Convergence are: Computing, Communications, and Content. It erodes long-established media industry and content “silos” and increasingly uncouples content from particular devices, which in turn presents major challenges for public policy and regulation. Below are three examples of social e-commerce platforms in China that illustrate the vitality and variety of the landscape. Second, corporate concentration. Media convergence can be defined as the unique relationship between the media industry, it’s audiences and existing technologies. The Convergence Of Advertising & E-Commerce ... like native content that feels more like the experience of the application or platform that the ad is being delivered within. David is co-director of the China Media Project, and editor of the project’s website. His writings have appeared in the New York Times, the Far Eastern Economic Review, the Wall Street Journal, Index on Censorship, the South China Morning Post and others. Understanding the international dimensions of the national strategy of what might also be called China’s “red convergence” will unfortunately require a great deal more attention to insipid events like last week’s China New Media Conference, and to equally insipid documents like the September Opinions on Accelerating the Promotion of Deep and Integrated Media Development. Little Red Book . aspects that Xu addresses will require the CCP also to remake the human Xu’s final aspect is about the people who will staff and implement this The benefit of social media convergence. First, digitization. mechanisms of media development and control. Media researchers have been interested in the problem of media convergence since the 1980s. Xi Jinping has emphasized that China must expand its “discourse power” internationally by “telling China’s story well,” which essentially means shifting global narratives to suit the objectives of the CCP, with regime preservation topping the list. Britannica Encyclopaedia say’s, “Media Convergence is a phenomenon that involves the interlocking of computing and information technology companies, telecommunication networks and content providers from the various media platforms like magazines, newspapers, radio, television, films and the likes. (See also Royal Commission on Corporate Concentration). –The co-existence of print media, broadcast media (radio and television), the Internet, mobile phones as well as others, allowing media content to flow across various platforms. Hu Yong: A “Special Internet Zone” is a Frosty Joke. It will no longer be sufficient, Media convergence is driving this evolution, and the changes will prove profound and permanent. This paper analyzed the characteristics, causes and trends of media contact behavior and information received behavior and consumer behavior of post-80s under the background of media convergence. For all intents and purposes, we can define media convergence as the merging of mass communication outlets – print, television, radio, the Internet along with portable and interactive technologies through various digital media platforms. production/distribution and the policing of “correct guidance.”. 3.14 As of December 2010, there were 10.45 million active internet subscribers in Australia, of which 8.15 million were household subscribers and 2.3 million were business and government subscribers. Broadly speaking, media convergence in any context is about the integration of information and communications technologies, various forms of media content, and computer networks – for which some scholars now use the shorthand “Three C’s” (communication, computing and content). The China Media Project is an independent research, fellowship and exchange program in partnership with the Journalism & Media Studies Centre at the University of Hong Kong. Designed by Elegant Themes | Powered by WordPress, Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), tension One way that professional media has engaged with media convergence is through transmedia storytelling, in which stories are told across multiple platforms. The priorities outlined in the first two Media convergence shifted all of the previous media products and services into online versions which boosted some companies into success and ended others (Wilson, 2010). The new media age is bringing new sources of complexity and uncertainty. source:convergence. Media convergence describes the collaboration between, or fusion of, at least two types of media in mutually beneficial projects. Having established itself as the guardian of open, global standards for the Internet of Things (IoT), the Zigbee Alliance is turning its sights on promoting the standard in commercial markets. with the trend of media commercialization, Maoist language Xi Jinping has re-introduced. First, let’s define what media convergence actually is. Be on the lookout for your Britannica newsletter to get trusted stories delivered right to your inbox. Media convergence can mean one of two things: Either the merging of previously distinct media technologies resulting from digitization and computer networking–some of which are covered elsewhere in this article–or an economic strategy in which the media properties owned by communications companies employ digitization and computer networking to work together. By signing up for this email, you are agreeing to news, offers, and information from Encyclopaedia Britannica. Throughout contemporary society, the rapid development of technology has led to the phenomenon of digital media convergence. perspective is of course not enough. media convergence –The co-existence of traditional and new media. Fewer large companies own more media properties. One way that professional media has engaged with media convergence is through transmedia storytelling, in which stories are told across multiple platforms. and temporary fixes must give way instead to more comprehensive solutions on Tableau BrandVoice ... Commercial Real Estate ... analytics and immersive technologies, which further fuels the convergence. Media convergence transforms established industries, services, and work practices and enables entirely new forms of content to emerge. Although it is intimately connected to brands and franchises being spread across media by corporate conglomerates (e.g.. Help support true facts by becoming a member. 1. „coming together of different equipment and tools for producing and distributing news‟ (Grant and Wilkinson, 2009) The combination of new media and old media within a single piece of media work – the coming together of different media products/technology. For Xi Jinping’s CCP, global cyberspace is a map of black, grey and red, and it is not at all an exaggeration to say that media convergence is a battle cry. Approximately 3.1 million Australians aged 14 or over accessed the int… With the new media innovation, traditional media and new media collided in many times (Lawson-Borders, 2006). It usually involves a process that decouples content from media, allowing the same story or entertainment to exist in multiple forms. ±åŒ–改革). Although it is intimately connected to brands and franchises being spread across media by corporate conglomerates (e.g., Star Wars, The Matrix, Harry Potter, various Disney franchises), it does not simply refer to the adaptation of content … available at Flickr.com under CC license. MDIF invests in independent media around the world providing the news, information and debate that people need to build free, thriving societies. This breaks media silos and unhitches content from its original devices – to be accessible across device. The “national strategy” of media convergence, Party-led digital transformation, or whatever else one wishes to call it, is an ambitious project with far-reaching implications not just for speech and information inside China, but for the global conversation on a range of issues touching on China’s ever-broadening interests — from security to 5G, from diplomacy to trade and investment, from health to human rights and democracy. Defining media convergence The flow of content across multiple media platforms, the cooperation between multiple media industries and the migratory behavior of media audiences who will go almost anywhere in search of the kinds of entertainment experiences they want. These factors have allowed media conglomerates to own different kinds of media (e.g., TV and radio stations and newspapers) in the sam… He talks here about developing the proper human resource and training programs, and also “scientific systems of examination and assessment.”. for example, to have one leader on the traditional media side and another on Founded in 2013, Little Red Book (小红书) is a community-based e-commerce platform with more than 60 million users. Mr. Bandurski is an honorary lecturer at the Journalism & Media Studies Centre at the University of Hong Kong. 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